Why we support the sport
Participation with purpose.
We see lifesaving sport as a way to introduce more people to water safety and encourage a lasting connection to drowning prevention.
That connection may begin with a young person joining a club, a family watching a competition or an experienced lifesaver sharing knowledge. We want that interest to grow into respect for the water, appreciation of lifesaving and a desire to contribute.
We also champion greater recognition of lifeguards and their contribution to prevention and emergency response, alongside other first responders. Pool and beach lifeguards work in different environments; both deserve recognition for the preparation, judgment and commitment their responsibilities demand.
Through our involvement, we help keep the people and purpose behind the sport visible. Leadership means taking part, sharing experience and making room for others to contribute.